Yerum Chun

Yerum Chun is a content director + creative strategist based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work

1. Bodywear for Alexander Wang
2. Chapel Bar
   
3. Siren for Alexander Wang
   
4. Cupid’s Door for Alexander Wang
5. Andy Warhol: Photo Factory for NeueHouse
   
6. New America for Alexander Wang

To introduce the Spring 2023 women’s collection, Alexander Wang released Siren—a campaign photographed by Steven Klein that translated swim-inspired design into a surreal, high-gloss world. Set inside a New York warehouse, the imagery positioned the model as a modern-day siren—submerged, sculptural, and otherworldly. I led the social strategy and content rollout, extending the campaign’s wet, second-skin aesthetic into a digital narrative built for scale, immersion, and impact.

Role: Social Strategy Lead | Launch Planning · Content Adaptation · Copywriting

©2037 Yerum Chun