Yerum Chun
Yerum Chun is a content director + creative strategist based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.
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Work- Bodywear for Alexander Wang
- Chapel Bar
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Cupid’s Door for Alexander Wang
- Andy Warhol: Photo Factory for NeueHouse
- New America for Alexander Wang
Presented at NeueHouse Hollywood, Andy Warhol: Photo Factory was the largest West Coast exhibition of the artist’s photography, offering a rare glimpse into his creative process and personal life. I led the content strategy, rollout, and creative production—from developing a visual system inspired by Warhol’s contact sheets to directing content capture across the exhibition and live programming. Editorial storytelling, social assets, and branded visuals worked in concert to create a voyeuristic, modern take on Warhol’s world—reflective, graphic, and deeply human.
Role: Strategy + Content Lead | Campaign Rollout · Editorial · Visual Direction · Event Capture
Phase 1: Tease - Announcement
Social Media · Editorial
We introduced Andy Warhol: Photo Factory through early social posts and a direct announcement that previewed the scale of the exhibition. Initial editorial content set the tone—archival, intimate, and rooted in Warhol’s world—without giving away the full experience.
Phase 2: Hype
Editorials · First Look Preview
Momentum built through deeper editorial storytelling. Interviews, anecdotes, and behind-the-scenes context offered a first look at the show’s themes and subjects, bringing viewers closer to Warhol’s circle and creative process ahead of opening.
Phase 3: Launch + Amplify
Polaroids · Screen Tests
Launch centered on Polaroids and screen tests inspired by Warhol’s own photography methods—simple, direct, and personality-forward. These assets extended the exhibition programming into social, giving the audience a contemporary entry point into the visual language of the show.