Yerum Chun

Yerum Chun

Yerum Chun is a social media director working at the intersection of fashion, culture, and lifestyle. Her practice spans concept, campaign, and brand systems — voice, visual identity, and rollout — across platforms, launches, and institutions. She has led work for Alexander Wang, Calvin Klein, Kith, NeueHouse, Fotografiska, and Emcee Studios.

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Selected Work

Selected Work

I'm Working for Emcee Studios

Role: Creative Direction · Campaign Concept · Voice · Visual System

A revenue launch campaign for Emcee Studios — reframing creative output as labor and giving the platform a brand voice it could keep building on.

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Bodywear for Alexander Wang

Role: Rollout Strategy · Social-First Content · Voice · Copy

Alexander Wang's category launch for underwear and loungewear. A pulse plan that moved through runway, OOH, Julia Fox–led street stunts, and creator seeding.

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Fotografiska New York

Role: Content Strategy · Creative Direction · Editorial Planning

Content strategy and creative direction across exhibitions, live programming, and after-dark hospitality at Fotografiska New York and Chapel Bar.

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NeueHouse

Role: Brand Voice · Editorial Direction · Long-Form Features

Multi-property brand voice across five NeueHouse locations — daily Instagram, NeueJournal long-form features, and partnership rollouts including the Leica × NeueHouse editorial series.

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Emcee Studios

Role: Creative Direction · Content Strategy · Format Development

Creative direction for a creator-first social commerce platform — evolving Emcee Studios from marketplace into brand world through original formats, creator collaborations, and recurring content series.

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Cupid's Door for Alexander Wang

Role: Creative Direction · Narrative System · Social Strategy

Social strategy and real-time content for Alexander Wang's NYFW return — pre-show intrigue, live runway publishing, and post-show amplification.

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