Yerum Chun

Yerum Chun is a content director + creative strategist based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and most recently at Emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work

1. I’m Working for Emcee
   
2. Bodywear for Alexander Wang
3. Chapel Bar
   
4. Emcee
5. Cupid’s Door for Alexander Wang
6. Fotografiska New York
   
7. Siren for Alexander Wang
   
8. Andy Warhol: Photo Factory for NeueHouse
   
9. New America for Alexander Wang

I’m Working explores how social media, commerce, and digital labor intersect—imagining a shoppable landscape where creators are compensated for their content. The project reframes “work” as something fluid and performative, blurring the line between labor and play through scenes of creators doing what they love.

Role: Creative + Art Direction | Concept Development · Tone + Visual Direction · Rollout Strategy · Casting

©2037 Yerum Chun