Yerum Chun

Yerum Chun is a content director + creative strategist based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work

1. Bodywear for Alexander Wang
   
2. Chapel Bar
   
3. Cupid’s Door for Alexander Wang
4. Andy Warhol: Photo Factory for NeueHouse
   
5. New America for Alexander Wang

I’m Working redefines what work means by transforming social media into a shoppable landscape where creators are paid for their content. The future of work looks and feels like play. Scenes of creators doing what they love are recontextualized as work to share the idea that on emcee, you can work without working.

Role: Creative + Art Direction | Concept Development · Tone + Visual Direction · Rollout Strategy · Casting

©2037 Yerum Chun